Scott Dunn is a luxury travel agency offering bespoke holidays for their members. Following the success of the first issue, they launched a second edition of the Private Passport, this time exploring the theme of slow travel and reflecting the design onto digital. The second issue built on the original concept of a travel journal, delivering a richer, more considered editorial experience for members.
I worked on the art direction, evolving the overall look and feel with elevated layouts, a refined typographic system and the introduction of bespoke illustrations designed to complement the editorial content. The design also incorporated expert notes from the Scott Dunn Private team in the form of luggage tags, bringing a personal touch to each article.
